(or continue scrolling for text-only resume)

 

Work Experience.


 

Freelance Designer

January 2017 - Present

Austin, TX

Coordinate with local and remote teams to create web and print marketing materials including social media graphics, email templates, ebooks, referral cards, postcards, logos, and more.

 

UX/UI Designer, The University of Texas

August 2017 - January 2018

Austin, TX

Redesigned UT News (news.utexas.edu) and early stages of the UT homepage (utexas.edu).

Conducted competitive heuristic evaluation. Analyzed usage data in Google Analytics and FullStory. Created research plan for user interviews. Designed responsive low-fidelity wireframes and high-fidelity mockups in Sketch to communicate design ideas. Collaborated with development for technical implementation.

*This was a contract position that I worked on exclusively for six months during my time as: Freelance Designer January 2017 - Present.

 

Content Strategist, HubSpot

May 2014 - December 2016

Cambridge, MA

Managed end-to-end production of long-form content and multimedia campaigns, including:

  • Researching
  • Outlining
  • Sketching
  • Writing
  • Wireframing
  • Visual design
  • Promotion strategy
  • Measurement

Created over 50+ pieces of long-form content including ebooks, templates, tools, videos, quizzes, and landing pages to generate 60K+ monthly leads for the sales team.

Project managed and collaborated with web developers, visual designers, and videographers to create experimental and highly visible web content.

Wrote a blog post for HubSpot’s 4 million monthly readers that is ranked in the top 1% most viewed posts of all time (25x more views than average).

 

Social Media Manager, HubSpot

May 2012 - May 2014

Cambridge, MA

Single-handedly managed the social media strategy and daily execution for HubSpot’s 1.5 million social media followers across 10+ social networks.

Wrote, designed, and scheduled 250+ social media posts per week to hit monthly traffic and lead goals.

Introduced a new social media strategy and increased organic lead generation by 74% in one month.

Led a Social Command Center of 20+ people during INBOUND where the official hashtag trended with almost 80,000 total mentions.

 

Education.


 

User Experience Design Immersive

2017 // General Assembly

Austin, TX
 

The Anthropology of Sex & Gender

2016 // Harvard Extension School

Cambridge, MA
 

Typography

2013 // Massachusetts College of Art and Design (MassArt)

Boston, MA
 

Bachelor of Science, Marketing

2008 - 2012 // Champlain College

Burlington, VT

 

Volunteer Experience.


 

Creative Mornings ATX

Event Volunteer

September 2017 - Present

 

Austin Design Week

General Volunteer

November 2017

 

SXSW

Banners Crew

March 2017

 

Published Books.



Software.


 
  • Sketch

  • InVision

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Axure

  • Marvel

  • HubSpot

  • Google Analytics

  • FullStory

 

 

Hiring?

 

Help me continue my story.