(or continue scrolling for text-only resume)

 

Work Experience.


 

Freelance Designer

January 2017 - Present

Austin, TX

Coordinate with local and remote teams to create web and print marketing materials including social media graphics, email templates, ebooks, referral cards, postcards, logos, and more.

 

UX/UI Designer, The University of Texas

August 2017 - January 2018

Austin, TX

Contract UX/UI Designer for UT News (news.utexas.edu) and early stages of the UT homepage (utexas.edu) redesign. Conducted a competitive heuristic evaluation and analyzed usage data in Google Analytics and FullStory. Designed responsive low-fidelity wireframes and high-fidelity mockups in Sketch. Collaborated with developer for technical implementation.

 

Content Strategist, HubSpot

May 2014 - December 2016

Cambridge, MA

Managed end-to-end production of long-form content and multimedia campaigns, including:

  • Researching
  • Outlining
  • Sketching
  • Writing
  • Wireframing
  • Visual design
  • Promotion strategy
  • Measurement

Created over 50+ pieces of long-form content including ebooks, templates, tools, videos, quizzes, and landing pages to generate 60K+ monthly leads for the sales team.

Project managed and collaborated with web developers, visual designers, and videographers to create experimental and highly visible web content.

Wrote a blog post for HubSpot’s 4 million monthly readers that is ranked in the top 1% most viewed posts of all time (25x more views than average).

 

Social Media Manager, HubSpot

May 2012 - May 2014

Cambridge, MA

Single-handedly managed the social media strategy and daily execution for HubSpot’s 1.5 million social media followers across 10+ social networks.

Wrote, designed, and scheduled 250+ social media posts per week to hit monthly traffic and lead goals.

Introduced a new social media strategy and increased organic lead generation by 74% in one month.

Led a Social Command Center of 20+ people during INBOUND where the official hashtag trended with almost 80,000 total mentions.

 

Education.


 

User Experience Design Immersive

2017 // General Assembly

Austin, TX
 

The Anthropology of Sex & Gender

2016 // Harvard Extension School

Cambridge, MA
 

Typography

2013 // Massachusetts College of Art and Design (MassArt)

Boston, MA
 

Bachelor of Science, Marketing

2008 - 2012 // Champlain College

Burlington, VT

 

Volunteer Experience.


 

Creative Mornings ATX

Event Volunteer

September 2017 - Present

 

Austin Design Week

General Volunteer

November 2017

 

SXSW

Banners Crew

March 2017

 

Published Books.



Software.


 
  • Sketch

  • InVision

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Axure

  • Marvel

  • HubSpot

  • Google Analytics

  • FullStory

 

 

Hiring?

 

Help me continue my story.