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UX Content Strategist, Funsize
Under contract to Facebook in Menlo Park, CA
May 2018 - Present
Plan, design, write, edit, and test user experiences for Facebook products. Collaborate (remotely) with designers, content strategists, product managers, engineers, researchers, and privacy teams to create simple, straightforward, and human products.
UX/UI Designer, The University of Texas
August 2017 - January 2018
Redesigned UT News and early stages of the UT homepage. Conducted competitive heuristic evaluations. Analyzed usage data. Created documentation for user interviews. Designed responsive low-fidelity wireframes and high-fidelity mockups to communicate design ideas. Collaborated with development for technical implementation.
Content Marketing Strategist, HubSpot
May 2014 - December 2016
Managed end-to-end production of long-form content and multimedia campaigns, including:
Created over 50+ pieces of long-form content including ebooks, templates, tools, videos, quizzes, and landing pages to generate 60K+ monthly leads for the sales team.
Project managed and collaborated with web developers, visual designers, and videographers to create experimental and highly visible web content.
Wrote a blog post for HubSpot’s 4 million monthly readers that is ranked in the top 1% most viewed posts of all time (25x more views than average).
Social Media Manager, HubSpot
May 2012 - May 2014
Single-handedly managed the social media strategy and daily execution for HubSpot’s 1.5 million social media followers across 10+ social networks.
Wrote, designed, and scheduled 250+ social media posts per week to hit monthly traffic and lead goals.
Introduced a new social media strategy and increased organic lead generation by 74% in one month.
Led a Social Command Center of 20+ people during INBOUND where the official hashtag trended with almost 80,000 total mentions.
User Experience Design Immersive
2017 // General Assembly
The Anthropology of Sex & Gender
2016 // Harvard Extension School
2013 // Massachusetts College of Art and Design (MassArt)
Bachelor of Science, Marketing
2008 - 2012 // Champlain College
Creative Mornings ATX
September 2017 - Present
Austin Design Week
Adobe Creative Jam 2018
First Place Winner, Austin