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January 2017 - Present
Coordinate with local and remote teams to create web and print marketing materials including social media graphics, email templates, ebooks, referral cards, postcards, logos, and more.
UX/UI Designer, The University of Texas
August 2017 - January 2018
Contract UX/UI Designer for UT News (news.utexas.edu) and early stages of the UT homepage (utexas.edu) redesign. Conducted a competitive heuristic evaluation and analyzed usage data in Google Analytics and FullStory. Designed responsive low-fidelity wireframes and high-fidelity mockups in Sketch. Collaborated with developer for technical implementation.
Content Strategist, HubSpot
May 2014 - December 2016
Managed end-to-end production of long-form content and multimedia campaigns, including:
- Visual design
- Promotion strategy
Created over 50+ pieces of long-form content including ebooks, templates, tools, videos, quizzes, and landing pages to generate 60K+ monthly leads for the sales team.
Project managed and collaborated with web developers, visual designers, and videographers to create experimental and highly visible web content.
Wrote a blog post for HubSpot’s 4 million monthly readers that is ranked in the top 1% most viewed posts of all time (25x more views than average).
Social Media Manager, HubSpot
May 2012 - May 2014
Single-handedly managed the social media strategy and daily execution for HubSpot’s 1.5 million social media followers across 10+ social networks.
Wrote, designed, and scheduled 250+ social media posts per week to hit monthly traffic and lead goals.
Introduced a new social media strategy and increased organic lead generation by 74% in one month.
Led a Social Command Center of 20+ people during INBOUND where the official hashtag trended with almost 80,000 total mentions.
User Experience Design Immersive
2017 // General Assembly
The Anthropology of Sex & Gender
2016 // Harvard Extension School
2013 // Massachusetts College of Art and Design (MassArt)
Bachelor of Science, Marketing
2008 - 2012 // Champlain College
Creative Mornings ATX
September 2017 - Present
Austin Design Week