My Process.

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Explore

  • Identify and understand the need or problem, then dig even deeper.
  • Research company and industry.
  • Analyze competitive landscape.
  • Build and send user surveys.
  • Conduct user interviews.
  • Iterate.

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Define

  • Determine potential solutions.
  • Identify goals.
  • Create personas.
  • Take inventory of existing content.
  • Write user stories.
  • Develop user journeys.
  • Sketch ideas.
  • Affinity map.
  • Iterate.

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Design

  • Structure information architecture.
  • Wireframe (in sketches or low-fidelity design).
  • Prototype.
  • Visual design.
  • Iterate.

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Learn

  • Validate (internally).
  • User test (externally).
  • Iterate.

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Launch

  • Collect feedback.
  • Analyze.
  • Iterate.